Top 10 Most Popular Free Newsletter Platforms in 2025

In an age where email marketing continues to outperform many other digital marketing strategies, finding the right platform to send newsletters is more important than ever. Email remains a powerful channel for nurturing leads, keeping in touch with subscribers, and promoting content or products. Whether you’re a solopreneur, blogger, non-profit, or a growing business, free newsletter tools can be a great starting point. Fortunately, many of today’s platforms offer generous free plans with professional-level features. Here are the 10 most popular and widely-used newsletter systems that provide excellent value without requiring upfront costs in 2025:

1. 📧 Mailchimp
Mailchimp continues to be one of the most recognizable names in email marketing. Its free plan includes up to 500 contacts and 1,000 email sends per month. Beginners love Mailchimp for its intuitive drag-and-drop builder, a wide selection of pre-built templates, and easy-to-use automation features. The platform also offers basic reporting and integrations with popular tools like Shopify and WordPress.

2. 🧩 MailerLite
Known for its simplicity and elegance, MailerLite provides one of the most generous free plans available. Users can send up to 12,000 emails monthly to 1,000 subscribers. Even on the free tier, you’ll get access to advanced features like email automation, A/B testing, landing pages, pop-ups, and reporting dashboards. It’s a favorite among bloggers and digital content creators.

3. 📲 Brevo (formerly Sendinblue)
Brevo differentiates itself with a unique approach: unlimited subscribers even on the free plan. However, there’s a daily sending limit of 300 emails. The platform shines in multichannel marketing, offering not only email but also SMS, WhatsApp, and chat features. It includes workflow-based automation, transactional emails, and CRM functionalities—making it ideal for businesses with diverse marketing needs.

4. 🛠️ Benchmark Email
Benchmark Email is user-friendly and efficient, offering up to 500 contacts and 3,500 emails per month in its free plan. It supports responsive email templates, a drag-and-drop builder, signup forms, and image editing. While automation is somewhat limited at this level, it’s still a solid choice for those who want a professional-looking email campaign without the complexity.

5. ⚙️ Moosend
Moosend is a hidden gem with a reputation for powerful automation tools and detailed segmentation capabilities. The free version supports up to 1,000 subscribers with unlimited emails per month. Users gain access to reporting tools, real-time analytics, email personalization, and template customization. Some advanced marketing and e-commerce features, however, are only available on paid plans.

6. 🤝 HubSpot Email Marketing
HubSpot’s email marketing tool is seamlessly integrated with its full-featured CRM. Its free plan includes up to 2,000 email sends per month and full access to the CRM suite, forms, landing pages, and list segmentation tools. This makes HubSpot an excellent option for companies wanting a unified solution for email, contact management, and customer engagement workflows.

7. ✍️ ConvertKit
ConvertKit was designed specifically for creators—such as bloggers, YouTubers, and freelancers. Its free plan accommodates up to 1,000 subscribers, with unlimited email sends, customizable landing pages, and opt-in forms. While automation is limited compared to the paid tiers, it does offer visual automation workflows and basic tagging, helping creators grow their audiences authentically.

8. 📨 Zoho Campaigns
Part of the broader Zoho suite, Zoho Campaigns offers a free plan that includes 6,000 emails per month to up to 2,000 contacts. The system supports basic automation, email templates, reports, and integration with Zoho CRM and other third-party tools. Its value is especially evident for those already using Zoho’s productivity or finance tools.

9. 📊 Sender
Sender is gaining popularity for its simplicity and performance. The free plan supports up to 2,500 subscribers and 15,000 emails per month. Sender offers powerful automation, audience segmentation, and email personalization features. It also includes robust analytics and integrations with CMS systems like Magento, WooCommerce, and WordPress.

10. 🐙 EmailOctopus
Built on the reliable infrastructure of Amazon SES, EmailOctopus provides a highly scalable and affordable email marketing solution. The free Starter plan includes 2,500 subscribers and 10,000 monthly emails. It comes with customizable templates, detailed reports, and integrations with Zapier and other third-party tools. It’s a favorite among developers and budget-conscious users.

📌 Conclusion
The variety of free newsletter platforms available today proves that you don’t need a large budget to run effective email campaigns. Each tool in this list offers something unique—from robust automation to CRM integration or multichannel capabilities. Start by assessing your needs: Are you growing a personal blog? Running a small business? Or managing client relationships through a CRM?

Choosing the right platform can help you maximize your reach, nurture customer relationships, and drive long-term success. These free tools make it easier than ever to get started—and when the time comes to scale, they all offer paid plans to match your growth. Email marketing remains a low-cost, high-return strategy, and with the right platform, your potential is limitless.